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In the late 60's Mars ran a competition for Marathon Bars ( pre Snickers era)...you had to send 5 wrappers and got the chance to write a new slogan..for money! I sent in 'Marathon, The best in the Long Run', eventually I got a letter with a voucher for a new bar!...but the slogan wasn't a success. About 5 years later,guess what, same slogan got used!
geoff
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