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Some of the biggest recognised shipping companies in the world do not actually 'own' any ships, they are all either managed, time chartered or bare boat chartered in, so personally I don't see what the problem is. Just because there are no 'named' vessels at this time does not mean that negotiations between Seabourne and Ferry owners are not going on and neither party will disclose their hand, which is quite normal in chartering circles. Uninformed reporting again by their 'Shipping Correspondents' who wouldn't know port from starboard.
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